Canacre
Brand Strategy / Brand Identity / Messaging / Website
Reclaiming their title as the industry’s technical experts.
Challenge
Ten years ago, CanACRE burst into the green energy industry looking to make a name for themselves, in a growing, expansive and competitive market. They shared their ambitions with Dave (pre-humanfolk times) and decided to shake up the definition of what a land acquisition brand looks like. Everyone noticed. Fast forward, and everyone has embraced their brand and competitors have even copied their approach - today the field has changed, and so has Canacre.
How do you maintain the power of your brand while adjusting your identity to be culturally relevant in the markets you serve? How can we connect all the facets of our business so we can market them as a whole and as separate products? How can we continue to lead in an industry that is catching up to us?
Solution
A strategic re-brand—identity, messaging, PowerPoint templates, website and marketing materials—that not only communicates technical expertise but celebrates the multi-faceted and diverse approaches needed for renewable energy land acquisition and project management. As part of the rebranding process, we worked with employees within the organization to directly develop simple tools to help align their documents, correspondence and overall communication unified, usable and oh so simple. A brand toolkit that aligns teams across continents, industries and projects.
Results
Consistent culturally relevant identity for international markets.
Accelerated operations through tools and systems design.
Implementation of skill set agnostic technology to support team members.
Team
Matt Currie
Paul Wilcken
Michelle Hopgood
Dave Dick
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