CONQUER THE KITCHEN

Strategy / Brand Naming / Brand Identity / Design System / Messaging

Creating the ultimate online cooking course.

Challenge

When Mike G. from Pro Home Cooks approached us to help launch his ultimate cooking course we got excited. It was our job to develop the name, strategic platform and tagline message for the course. We created a name that communicates the benefit of developing your own unique expression of cooking and what that provides—freeing yourself from the burden of recipes and finding your creativity in the kitchen. You get to conquer your kitchen.

How do you brand the ultimate online cooking course to support a parent brand experience?

Can you celebrate the multi-faceted approach to cooking and cultivating a cooking philosophy, all in one single visual?

Solution

When creating any digital product or experience the scope of assets required is often overlooked. Humanfolk created a comprehensive and scalable design system that takes the guess work out of creating the materials to support course creation. Title sequences, video bumpers, written material and interface graphics can all be created quickly and efficiently inside of the system we create for Mike.

The identity allows for scalability as Mike continues to develop cooking courses the structure of this identity will allow for new identities to be created and live inside of a consistent visual language.