GOODFIELD
Brand Strategy / Identity / Packaging / Art Direction
A personal brand for the innovative home cook.
Challenge
Having worked with Mike G. Pro Home Cooks for the last five years, it was no surprise when he approached us to discuss his own personal line of kitchen products. Knowing Mike and his desire to create value for his audience the fit was natural and we took Mike through our series of workshops to develop the position and the strategy for the business. The idea its that this company would be an innovation arm and develop unique products and tech for the kitchen. The challenge was to create something that was uniquely Mike and not necessarily part of Pro Home Cooks, while keeping the brand identity flexible enough that it could brand a variety of products or initiatives in the future. This was about branding Mike G. personally to give him his official stamp of approval. The intention of the project was to develop the future of the brand even though the products in development will not launch for the next one to two years.
Solution
The result of the project produced a bold iconic stamp that carries a legacy of intentionality and craftsmanship. Paired with natural materials and warm art direction the identity welcomes to take their time, stay awhile and soak in everything the brand has to offer. The experience is meant to be premium and exude the quality of classic craftsmanship. Mike G’s personal brand is not something you will find at any old kitchen store, this an innovative brand creating products that revolutionize the home cook’s journey. The custom approach to producing the identity system harkens back to the era of makers marks and stamps in leather. The intention was to create something timeless that will work in whatever fashion Mike G chooses to use the brand. The goal was to brand Mike, and give him a makers mark—to make his mark.
You made it this far...
Scrolled all the way to the bottom. You should just book a free discovery session and save yourself some time. It’s fun. It’s strategic. It’s all about your business and our fit together. And no hard sell BS.