THE REC ROOM
Visual Language / Design System / Design Toolkit
Supporting an internal team with systems and process.
Challenge
Can a creative team focus on ideas and spend less time on creative execution? How can we accelerate marketing efforts across touchpoints? How can we save time and money with such a large brand to manage?
The Rec Room is Canada’s premier “eats and entertainment” hot spot. The massive 40,000sq. foot space redefines the meaning of fun for people looking to have a great time with friends in a space that offers incredible cuisine, live entertainment, virtual reality and so much more. With 7 locations across Canada the internal creative agency was facing challenges in executing all the media to facilitate the broad scope of communication requirements for each location. They were faced with constantly trying to come up with new and creative ways to craft visual communication for the venues while still staying within the brand foundation. Without a clearly defined structure and visual system the team was challenged by both being thoughtful with their ideas and intentional in the execution of creative assets in a timely manner.
Solution
A design system developed to structure and create consistency across all creative executions and provide the internal team more time to spend on messaging and ideas, with less time on executing the assets, removing the stress of competing deadlines.
The project provided the team with an ecosystem in which to explore their solutions intentionally—allowing them to think about the application of the solutions and develop the media inside of what they were hoping to achieve with it rather than forcing images and text into a box. The team ran with the system and created diverse yet consistent assets for the venues. Event posters, social media posts, banners and even wristbands all had the energy breathed into them that would be found if someone were visiting The Rec Room. It allowed the team to get back into the conversation of ideas and how they could use the system to elevate and expand the execution. The team had a new found love of working on media for The Rec Room and all it took was bringing back the essence of fun and play.
Here we are again…
Scrolled all the way to the bottom. You should just book a free discovery session and save yourself some time. It’s fun. It’s strategic. It’s all about your business and our fit together. And no hard sell BS.