humanfolk

Connect with the right people. Offer them something they can’t resist.

The answer to an effective growth or launch strategy is the ability to connect with people and offer them something of value. The truth is—our ability to communicate the opportunity we are for people, is the only thing that calls them to action. It’s hard. We get it, we’re business owners too. Our job is to help you engineer the opportunity to connect powerfully with your audience, and offer them something so incredible, they would be silly to say no. It’s about finding the people who are waiting for exactly what you got and showing up for them in a way they just can’t ignore.

Build
Better
Tomorrows.

When people are the center of the conversation, every tomorrow is better.

People first, People Second, everything else third. We believe that when people are the center of every decision — we build accessible, inclusive solutions that not only make a difference but actually support the people who make that difference. Design is for people. Design is for everybody. We always start with the conversation for people. We need to give them something to care about.
What do our ideal people care about? What problems do they face? What is the difference that we make? How do we fit into the story of our ideal customer? What is the problem we solve and what would be missing from the world if we weren’t in it? The third question is always centered on the impact. The specific measurable results that make a difference in the audience’s lives.
How are we connecting with the people? What are we doing to show up in the market, connect with the right people, earn their attention, and make an offer of value. Promotion is about connection. The only way we can grow is to get in front of more people and make sure we take up some space and let people know we are here to help.

Our Approach

Case Study: Squamish Montessori Re-brand

Case Study: Hart and Ziel Branding

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Love Your People,
They’ll Love Your Brand.

New Idea? New Challenges? Let’s Talk About it.

Strategy Session

Often it is way easier to just hop on a call and discuss what it is you are up against right now. A lot of companies will sell you complex design projects when maybe all you need is pointed in the right direction. If you are interested in taking action quickly then book 15 mins with Dave, he asks the tough questions and gets to the root of the problem to solve. It’s a chance for us to help, and if it leads to something more — what a great way to spend 15 mins.

What we can cover in the strategy session