PILLSBURY
Rapid large scale rollout of social content across channels. Pillsbury needed a surplus of content to fill out their feed over the year promoting their various ready bake cookies.
Challenge
So.da at Corus approached us to support them in developing a content library for Pillsbury ready bake cookies. With a fixed budget and a limited amount of time (4 Weeks) we enabled our tools and worked through our 2-week Creative Sprint process in order to accomodate the delivery schedule. 2 weeks for ideation and creative and 2 weeks for production.
The primary challenge was to create a variety of content that could be moving backgrounds and assets to create other executions.
Solution
The solution was a wide variety of content, some animation, some video. Due to budget constraints alot of stock video was used, but where possible the team endeavoured to create compelling visual experiences for each product execution.
The outcome was a massive library of 40 unique executions across multiple aspect. ratios. The client also received all the working files for the creative to add their growing library of assets.
SERVICES PROVIDED
Creative/Ops Delivery + Enablement
Advertising
Art Direction
Creative Production
Motion Graphics
