BRAND DESIGN AND SALES ENABLEMENT SOLUTIONS

Delivery systems for
teams that ship daily.

  • Scout insignia with a triangle shape, the words 'Scouts Canada' inside, and a fleur-de-lis symbol.
  • Text on a black background reading 'SHOWCASE'
  • Black silhouette of a person running on a treadmill
  • A black silhouette of a cat sitting with its tail curved around its body.
  • Logo of Toronto Centre for the Arts with a mountain-like graphic and text underneath
  • Cineplex logo with a stylized circular design above the word 'Cineplex'
  • The Food Network logo with a black background, white text, and a small maple leaf below.
  • Logo with the words 'The Rec Room' and 'Entertainment' underneath, featuring a crossword-style design with the letters REC used to spell 'REC' in the middle.
  • Beringer logo with the text "Since 1876" beneath it.
  • Pillsbury logo with white text inside a black oval.
  • The logo for Roam, featuring a dark background with the word 'Roam' in stylized gray text.
  • CBC logo in black and white with a stylized globe and the letters 'CBC'
  • CANARE logo with text that reads 'A QUARTA IRRIGAZIONE COMPANY'
  • so.da logo, black text on white background
  • University of Toronto logo featuring a tree, open books, and a clasped hands symbol.
A collage of various holiday-themed cookie packages, including Snowman, Christmas Tree, Pumpkin, and Heart Cookies, along with scattered cookies and holiday decorations.
An open cookbook titled "The Ultimate Veggie Cheat Sheet" on a teal surface, featuring printed and illustrated recipes and diagrams related to cooking vegetables and meats.
A collage of advertisements for Roam car rentals featuring images of various cars, people enjoying the cars, and vibrant pink, purple, and blue backgrounds with promotional messages about long-term and seasonal car rentals.
A digital presentation design showcasing land, energy, and transportation development, featuring aerial images of green forests and infrastructure, with text about land resource management and services offered by CANACRE.
Street scene with a brick wall covered in graffiti, with multiple posters advertising an event called 'Poetic License' from May 3-10, 2019, featuring a teal woman with a crown, and a cyclist passing by.
Three bags of Hart & Ziet bitterballen snacks in orange, blue, and yellow packaging, featuring images of the snacks inside and labeled as gluten-free with flavors roasted chicken, braised beef, and mushroom.
Words in white, blue, and yellow text on a blue background, listing activities like run, roll, walk, swim, climb, and jump.
Teal kitchen-themed graphic with line drawings of cooking utensils and vegetables in the background. Bold text states 'This is not a recipe, conquer the kitchen,' with an illustration of a cooking pot in the center. Small circle below says 'Pro Home

→ INCREASE OUTPUT

→ MOVE FASTER

A yellow, slightly crumpled square sign with black text that reads "Design is a Verb."

Everything is an operation.

→ MAXIMIZE RESULTS

We believe great branding is wasted if no one can use it. So we built CreativeOps: Delivery systems for brands on the move.

START HERE >>
Pink packaging with bold white and purple text that reads "BRANDS THAT FUC" with the corner torn to show a white interior.

Most brand intelligence lives in the heads of your employees. Lose one person and all of that leaves with them. Owning your source intelligence is everything.

HOW IT WORKS

CREATIVE/OPS

CREATIVE/OPS provides clients with three main benefits. Access to increased capacity through a remote creative team, systems to streamline output, and a path to fully integrated creative enablement. Where you start is up to you. Your brand is an operation. It's time to treat it like one.

See how these three benefits are mobilized to serve our clients >>

01 · Capacity

Access to strategy and a remote creative team, on demand. Plug and play and scale up and down as needed. Fastest to get moving and solving immediate priorities.

Ideal for brands that don’t have a creative team, need extra support, or those that need long-term support.

02 · Systems

We build source intelligence into everything we do; templates, libraries, workflows, Ai, and training, so your team can start producing without coming to us for every asset.

Ideal for brands that need ongoing creative support, or brand that have multiple RevOps or activation teams.

03 · Enablement

Fully integrated creative enablement systems. Your team can produce the necessary output using centralized systems managed by a single source of truth you own.

Ideal for Enterprise brands with a large volume of daily output or large project or campaign roll outs.

Red outline of a bow with an arrow going through it, ending with a heart shape.
>> Pillsbury
A woman jumps while holding a steering wheel in front of a purple background, with a black SUV at the bottom. Text on the image reads: 'Paying Daily for a Long Term Service? You Look Ridiculous. Roam. The Only Hassle-free Long Term Car Rental.'
>> ROAM
Collage of promotional burger restaurant advertisements featuring various menu items, slogans, and contact information for takeout and delivery during Burger Week.
>> Coyote's Steakhouse
A group of young people having fun at a party, with one person covering their face as others raise their hands around them, and the text "TELL BETTER STORIES" in bold yellow letters on a red background.
>> THE REC ROOM

Most agencies hand you ingredients and call it dinner. We write the recipes and teach your team how to cook.

Your costs are too high, and your people are overburdened. Systems aren’t just a solution they’re an advantage.

Control Your Overhead Costs

Avoid Bottlenecks

Increase Output

Own Your Source Intelligence

Create an Scalable System

Focus on Gains and Returns

Green oval sticker with white text that reads "Disgustingly Passionate" on top, and "Turning Radical Ideas into Measurable Results." Below that, it says "Brand Design Humanfolk" in bold, stylized font.

SERVICES

CREATIVE/OPS

We help growing brands in three ways: the strategy to make the right calls, the design to bring them to life, and the systems that let your team run it all. Each one stands on its own — together, they turn a brand you own into a brand your whole company can operate.

DELIVERY

CAPACITY ⏺ SYSTEMS

Starts at $5,000/mo

We put our CreativeOps tools to use for you and support your team ongoing with strategy, messaging, design, production, and deployment.

  • Stock assets supplied

  • Easy credit-card payments

  • Scale up or down

  • Pause or cancel anytime

ENABLEMENT

SYSTEMS ⏺ ENABLEMENT

Starts at $20,000/mo

We build you your own CreativeOps tools to use in house. Your team, your tools, new workflows, all deployed in collaboration with your team.

  • Source Intelligence

  • Output & Ai Enablement

  • Operates with SUPPORT

  • Defined scope every month

SERVICES

How We Help

We help growing brands in three ways: the strategy to make the right calls, the design to bring them to life, and the systems that let your team run it all. Each one stands on its own — together, they turn a brand you own into a brand your whole company can operate.

  • Strategic consulting for growing brands and ambitious teams.

    Strategy

    • Strategic planning and brand strategy

    • Positioning & brand architecture

    • Offer design and value proposition development

    Facilitation and Decision Making

    • Facilitated stakeholder sessions

    • CreativeOps and Workflow consulting

    • Data analysis and insights for informed decision-making

    • Customer journey mapping

    • Governance and brand ownership models

    • Sales and RevOps Consulting

  • Design that brings the brand to life — built to be used.

    Brand

    • Identity / Logo design

    • Verbal identity, tone of voice & copywriting

    • Art direction & Visual Design Systems

    • Packaging and Retail POS

    • Websites and E-Commerce

    Advertising, Sales, and Environment

    • Campaign concepting & creative direction

    • Advertising design across channels (OOH, Trade, Social, Digital)

    • Signage & wayfinding

    • Trade show, event & retail environments

    • Sales collateral, decks & reports

  • The systems that let your whole team put the brand to work.

    Systems & architecture

    • Brand library and Source Intelligence

    • Ai Enablement

    • Sales and RevOps Enablement

    • Asset management & DAM setup

    Workflow & operations

    • Workflow design across creative, marketing & sales

    • Agentic Workflows

    • Software and Tool integration

    Adoption & governance

    • Implementation & rollout with your team

    • Training & onboarding

    • Documentation & playbooks

    • Governance, permissions & oversights

    • Ongoing support

“ They really took the time to care about our company, learned about our development, and challenges, and built with us in all areas of our business.”

Jason Enders
Hart and Ziel

Orange wrapper with white text displaying 'Brand Design Humble' in a stylized font.

We can move fast because it took a long time to get here.

Our speed isn’t some off the rack solution. It’s driven by leaders, each with more than two decades across, agency teams, internal teams, government, advocacy, and education, we’ve designed solutions for household brand names, written degree level curriculum on branding, designed everything from brand identities to packaging to advertising, and now transforming teams to be their very best. We know what it takes to operate at a high level and deliver exceptional results, we just know how to have a hell of a lot of fun doing it.

A conversation costs nothing, let’s chat >>

MOVE FASTER

→

INCREASE OUTPUT

→

MAXIMIZE RESULTS

→

MOVE FASTER → INCREASE OUTPUT → MAXIMIZE RESULTS →

  • Scouts Canada Logo - Scout emblem with a fleur-de-lis and maple leaf, labeled 'Scouts Canada'.
  • Showcase TV Logo - The words 'SHOW' and 'CASE' displayed in black text on a black background, arranged in a grid with 'SHOW' on top and 'CASE' below.
  • Simple black and white illustration of a person reading a book while sitting in a chair.
  • Accord Logo - Black cat lying on a pile of books with a desk lamp, plant, and framed picture in the background.
  • Toronto Centre for the Arts Logo - Logo of Toronto Centre for the Arts featuring stylized mountain-like shapes above the text.
  • Cineplex logo with stylized ripples above the brand name.
  • Food Network logo with white text and a maple leaf symbol on a black background.
  • The Rec Room Logo - Design of the word 'REC ROOM' arranged in a crossword style with 'THE' above and 'ENTERTAINMENT' below.
  • Beringer logo with the text "Est. 1876" above and a grapevine emblem.
  • Roam Logo - The word 'Roam' in dark text on a black background.
  • Pillsbury logo with white text and design on a black background
  • CBC logo with a stylized globe and the letters CBC
  • CANCARE logo with tagline A QUARTA AUTORIDADE DA EMPRESA
  • So.da Logo - black text on white background
  • University of Toronto logo with a tree, shield, and open hands symbol.

  • ★★★★★

    “ Humanfolk … really took the time to care about our company, learn about our development, and challenges, and build with us—an approach to, not just our packaging, but the value we intend to bring to our customers. Humanfolk has been instrumental in bringing us back to that North Star in all areas of our business. “

    ~ Jason Enders, Hart and Ziel

  • ★★★★★

    “ Working with Human Folk has been a complete game changer for my business. When I was in the process of pivoting, they brought a 360 approach to give me direction as I navigate the future of my business. Humanfolk has been such a valuable partner to have and I continue to work with them to grow and strengthen my brand and business. “

    ~ Mike G. Pro Home Cooks

  • ★★★★★

    Humanfolk has made it incredibly easy to realize the vision of my business. They have always given me the space to discover new directions and level of success. Their patience and communication, energy and enthusiasm has really allowed us to create an incredible brand for my business.”

    ~ Sam K. Vine and Vintage

  • ★★★★★

    "Humanfolk helped us create our brand; we wanted something that reflected our company philosophy of innovation and forward thinking. They created a brand that fully succeeded in accomplishing this and we are frequently complimented on the impactful work that Humanfolk has created for us. “ 

    ~ Dan B. Canacre Ltd.

SERVICES

Don’t Have a Brand Yet?

We help growing brands in three ways: the strategy to make the right calls, the design to bring them to life, and the systems that let your team run it all. Each one stands on its own — together, they turn a brand you own into a brand your whole company can operate.

BRAND IN A BOX

$10,000 ⏺ 4 WEEKS

For teams that need the basic brand tools to get to market fast. Brand-in-a-box provides all the tools necessary to launch and get moving.

  • Basic Brand Strategy

  • Brand Identity (Logo, Colour, Typography)

  • Landing Page

  • Live Facilitation Calls

  • Templates and Tools o put the brand to work.

  • Production/Printing Facilitation

  • Post Launch Check-In Call

Ideal for Start-ups, Glow-Ups, Events, Bands, Small Business, Founders, Coaches…etc.

BRAND/OS

Starts at $20,000 ⏺ 12 WEEKS

A full brand operating system for teams and growing brands navigating change.

  • Brand Strategy Positioning & Brand architecture

  • Ai Enablement

  • Offer design / value proposition

  • Identity / Logo / Colour / Type

  • Verbal identity & copywriting

  • Art direction / Photography

  • Packaging and Retail POS

  • Websites and E-Commerce


Ideal for simple refreshes with large roll outs or full rebrands with complex stakeholder needs.