THE REC ROOM

Creative enablement for an internal team with systems and processes, to accelerate output and maximize time in market.

Challenge

The Rec Room is Canada’s premier “eats and entertainment” hot spot. The massive 40,000sq. foot space redefines the meaning of fun for people looking to have a great time with friends in a space that offers incredible cuisine, live entertainment, virtual reality and so much more. With 7 locations across Canada the internal creative agency was facing challenges in executing all the media to facilitate the broad scope of communication requirements for each location.

Solution

A design system developed to structure and create consistency across all creative executions and provide the internal team more time to spend on messaging and ideas, with less time on executing the assets, removing the stress of competing deadlines.

The team ran with the system and created diverse yet consistent assets for the venues. Event posters, social media posts, banners and even wristbands all had the energy breathed into them that would be found if someone were visiting The Rec Room. It allowed the team to get back into the conversation of ideas and how they could use the system to elevate and expand the execution.

SERVICES PROVIDED

Creative/Ops Enablement

Design Strategy

Visual Language

Design System

Creative Toolkit

Three rectangular sheets with grid patterns, from left to right: white with black grid lines, red with white grid lines, black with red grid lines.
Three promotional posters for The Rec Room, a restaurant and entertainment venue. The first shows a couple kissing with the text "Tell Better Stories." The second features a person about to eat a cherry with the same text. The third displays various images of people and food with the same phrase and additional text about storytelling and brunch.
Multiple colorful printed marketing and branding materials laid out on a flat surface, including flyers, brochures, and posters with various graphic designs and text.
A bus stop with a large advertisement for a restaurant called The Rec Room, featuring two women talking and plush toys, with three pedestrians walking by on the sidewalk in front of a cityscape.