BRAND PROGRAM

Stand out.
Be Remembered.

Build a brand system that allows you to attract and connect with your ideal customers.

START WITH A FREE AUDIT

It’s your first customer touchpoint.

Are you taking your brand seriously?

  • Is DIY or random freelancers working?

  • How clear is your offer to your audience?

  • Do you have all the systems and tools to run a brand operation?

  • Do you feel like your brand matches your ambition?

  • How are sales?

With a solid brand foundation you can…

Take action quickly and consistently in the market to grow your awareness, understanding, and relevance to potential customers.

Show up with a credible, high-quality experience that matches the level of customers you want to attract.

Be clear on what you sell, how to talk about it, and who it’s for, with messaging and systems that explain your offer without extra calls or follow-ups.

Save time and money with systems and tools implemented to accelerate marketing and sales operations.

START WITH A FREE AUDIT

This a whole operating system.

An effective brand is distinct in the market and relevant to our ideal customer.

The B.E.A.R method defines the process for creating powerful brand experiences at each stage of the Value-First Approach ( Connect > Serve > Convert ) Plus it’s a BEAR.

  • BE CLEAR

    Value First Offer Clarity

    Define the most valuable and relevant offers and map how buyers move from interest to commitment with our value ladder (free → low-ticket → core → high-ticket → recurring)

  • EXECUTE

    Human-First Design

    We design the systems and tools to deliver a distinct and relevant brand experience and the messaging to stand out from the crowd and connect with our ideal customers.

  • ACTIVATE

    Launch into the market

    We deliver the suite of tools and systems to activate the brand in the market and start attracting and connecting with the right people. We offer support post launch and as your business evolves.

  • RUN!

    Report, Refine, Repeat

    Show up consistently and connect with the market in order to drive awareness and understanding for the brand and offers. Optimize for conversion, Gather Data, Refine Offers, Listen to the market, Test, Repeat.

START WITH A FREE AUDIT

The Rec Room

Design System, Team Training

Squamish Montessori

Brand Strategy, Visual Identity, Web Design, Operations

Canacre

Brand Strategy, Visual Identity, Web Design, Operations

  • ★★★★★

    “ Humanfolk … really took the time to care about our company, learn about our development, and challenges, and build with us—an approach to, not just our packaging, but the value we intend to bring to our customers. Humanfolk has been instrumental in bringing us back to that North Star in all areas of our business. “

    ~ Jason Enders, Hart and Ziel

  • ★★★★★

    “ Working with Human Folk has been a complete game changer for my business. When I was in the process of pivoting, they brought a 360 approach to give me direction as I navigate the future of my business. Humanfolk has been such a valuable partner to have and I continue to work with them to grow and strengthen my brand and business. “

    ~ Mike G. Pro Home Cooks

  • ★★★★★

    Humanfolk has made it incredibly easy to realize the vision of my business. They have always given me the space to discover new directions and level of success. Their patience and communication, energy and enthusiasm has really allowed us to create an incredible brand for my business.”

    ~ Sam K. Vine and Vintage

  • ★★★★★

    "Humanfolk helped us create our brand; we wanted something that reflected our company philosophy of innovation and forward thinking. They created a brand that fully succeeded in accomplishing this and we are frequently complimented on the impactful work that Humanfolk has created for us. “ 

    ~ Dan B. Canacre Ltd.