ACTIVE QUEST

Brand Strategy / Naming / Identity / Advertising / Website

Choose your quest. Raise some funds.

Challenge

A fundraiser in collaboration with the Canadian Paralympics committee— Active Quest (formerly S.U.M Series) was created to invite people to make activity a goal for the summer and help some athletes in the process. The client approached Humanfolk to help with the identity and merchandise for the project. The challenge was to create an event that is memorable and could be rebooted year after year to support physical and mental health.

Solution

The goal was to create a context that could be gamified and narrative driven. The idea of the quest was that each person could choose how they were going to raise money and what “active quest” they were going to take on—whether it’s skateboarding, cycling, running, rolling, swimming…the list goes on. With a nod back to the athletic and skate brands of the 90’s the identity acts as a stamp of your commitment to your quest. This project is on-going and we contine to contribute to the future of Active Quest.

Results

A memorable, repeatable fundraising concept designed to run year after year

A flexible brand system that supports multiple activities, participants, and formats

Strong visual identity applied across merchandise, promotion, and digital touchpoints

A campaign framework that encourages participation, storytelling, and community involvement

An ongoing initiative Humanfolk continues to support and evolve

Team

Dave Dick

Blue background with a white and yellow logo of an 'A' and 'Q' with lightning bolts. Text reads 'Choose your own active quest' in bold white and yellow letters.
Pattern featuring illustrations of skateboards, sneakers, water bottles, bikes, and badges with phrases like 'Active Quest' and 'Canada' in blue on a yellow background.
Illustrations of outdoor activity gear and paraphernalia with text reading "Active Quest in Canada 2022." Includes skateboard, mountain bike with flag, running shoe with logo, and water bottle with label.
Background filled with repeated words in bold uppercase font, including 'RUN,' 'ROLL,' 'WALK,' 'SWIM,' 'CLIMB,' and 'R'. The words are in white, yellow, and blue colors against a dark blue background.
A collection of posters and graphics promoting Active Quest, an activity challenge in Canada. The designs include phrases like 'Run Roll Walk Swim Climb,' 'Choose Your Quest. Find Your Best,' and 'Raise Some $ 4 Our Paralympians.' There are images of a water bottle, skateboard, and active icons, with a color scheme of blue, yellow-green, and white.
Banner with a yellow water bottle illustration spilling water, with the text 'Choose Your Quest. Find Your Best.' and a small logo with the letter 'A' and 'Q' in blue and yellow. Website URL activequest.ca at the bottom.
Set of merchandise including a blue drawstring bag, two water bottles, and a white t-shirt, all with a cycling and energizing logo design featuring a lightning bolt and skateboard imagery.