Ai is coming for your job.

I don’t think it is; and I’d love to collaborate with it.

There’s a lot of buzz going around when it comes to Ai and its future impact on jobs. I get it - threat level midnight; because if anyone can press a button and make art for themselves, why would anyone hire someone to create something custom, time consuming, and expensive?

As a designer and/or an artist, it’s quite easy to collapse ones identity, with what we create. I AM MY OUTPUT. This message shows up everywhere - teachers, industry, society, culture, social media cesspools. Those things you make, yeah; we’re going to define you by them. If they are good, then you are good. If we don’t like them, then we don’t like you. HOLY PRESSURE BATMAN!

Those things that you make, that are you, well guess what; that robot Ai can do it too. In seconds, not hours.

NOW, uncollapse your identity with the things you make. You are not a logo.
What’s left? Your thought process and approach to solving a problem for another human and/or their business?
You can also relate to that other human(s) – you eat sleep and breathe the impact that making business decisions has. We’re beyond drawing art; we’re making money to feed our mouths and support our families and friends. You’re fighting that good fight. Ai is not.

Ai is a powerful tool towards making things. Our industry is all about making things to support outcomes.

It’s about time to master the tools, and become their maker. Don’t let the tools boss you around; befriend them.

*Skateboarding pigeon brought to you by my brain imagining wondrous things, and prompting a digital tool to bring that obscurity into reality. Thanks Adobe Firefly; you’re pretty cool.