CIRCULAR ECONOMY TECH

Logos / Brand Identity System / Website

Building credibility and visibility for an early-stage clean technology company.

Challenge

Circular Economy Tech is an early-stage company operating in the sustainability and waste management space. As the business worked toward securing funding and launching its technology, it lacked a public-facing brand presence to support credibility and growth.

The company had no visual identity and no website, operating largely behind the scenes through consulting and waste audits. Without a clear brand or digital footprint, it was difficult to present the business professionally, build trust with partners and investors, or be recognized as a serious player in the circular economy space.

Solution

This wasn’t a branding polish problem — it was a visibility and credibility problem. Circular Economy Tech needed to show up publicly in a way that felt clear, professional, and trustworthy without over-investing too early.

We developed a simple brand identity system, including logo marks, typography, and a core colour palette, designed to establish legitimacy and be easy to apply across touchpoints. Alongside this, we built a one-page Squarespace website to give the business a clear public presence. The system was intentionally lightweight, allowing the company to present itself consistently while remaining flexible as the technology and business evolved.

Results

A clear, professional brand presence for an early-stage clean tech company

A simple website that establishes visibility and credibility

Consistent visual identity across business and digital touchpoints

A strong foundation to support funding efforts and future growth

Team

Paul Wilcken

Dave Dick