GROWTH CREW
Challenge
Growth Crew is a growth marketing team focused on testing, iteration, and performance. To support high-volume campaign work, they needed a clear brand identity and a reliable way to produce creative assets quickly without sacrificing quality.
At the time, Growth Crew had no visual identity to unify their work, and no dependable creative system to support the pace required for testing ads, campaigns, and messaging. Speed, consistency, and trust in execution were critical — along with support beyond design, including copywriting.
Logo and Brand Identity System / Ad Campaigns / Concepts / Copywriting / Creative Ops
Giving a growth marketing team the creative speed and consistency to scale.
Solution
This wasn’t a branding problem — it was an operational problem. Growth Crew didn’t just need a logo, they needed a creative system that could keep up with how growth teams actually work.
We developed a clean, simple brand identity to give the company a clear visual foundation. Alongside this, Growth Crew engaged Humanfolk through our Creative Ops offering (formerly Design Garage), providing them with ongoing, high-volume creative support. This model gave Growth Crew fast turnaround, reliable quality, and the freedom to explore, test, and iterate creative without bottlenecks or overhead.
Results
A clear, simple brand identity that brings consistency to the business
Reliable, high-volume creative production with fast turnaround
Greater speed and confidence in testing campaigns and ideas
A trusted creative partnership that supports ongoing growth
Team
Dave Dick
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