PRIMORDIAL
Brand Identity System / Logos / Website
Reclaiming their title as the industry’s technical experts.
Challenge
Primordial Design Inc. is a software company operating in the health industry. As the business began to establish itself independently, it lacked a distinct visual identity and a clear digital presence of its own.
Previously operating under a larger partner, Primordial had no brand system or website to clearly communicate who they were, what they did, or the value they provided. In a highly regulated and trust-driven industry, this made it difficult to present the company with confidence or consistency as it moved toward growth.
Solution
This wasn’t a design execution problem — it was a foundation problem. Primordial needed simple, practical brand tools that would allow them to show up clearly and credibly in a complex industry.
We created a lightweight brand identity system, including logo marks, typography, and a core colour palette, designed to be flexible and easy to apply. A simple one-page Squarespace website was built to establish an immediate digital presence, supported by a system that could scale as the business and its offerings evolve.
Results
A complete brand identity system ready for immediate use
A clear, professional one-page website
Consistent visual language across brand touchpoints
A flexible foundation to support future growth
Team
Paul Wilcken
Dave Dick
Adam Burns
