ROAM AUTO
Creative Ops / Advertising / Campaign Concepts / Creative Production / Copywriting
Powering rapid campaign experimentation with fast, flexible creative support.
Challenge
Roam Auto is a growing automotive brand focused on increasing awareness, traffic, and sales through digital advertising. To do this effectively, the team needed a steady flow of creative concepts and assets that could be tested, refined, and iterated over time.
Without an in-house designer, the sales and marketing team lacked the creative support required to produce ad creative consistently and at speed. The result was a bottleneck: strong ideas, but limited capacity to turn them into real campaigns quickly enough to gather meaningful data.
Solution
This wasn’t a marketing strategy problem — it was a production and iteration problem. The real need was to remove creative production from the team’s list of constraints.
Humanfolk took on the role of creative partner, handling campaign ideation and production end-to-end. We developed multiple campaign concepts, generated a wide range of copy taglines, and produced iterative creative layouts and imagery designed for testing across social and advertising channels. This allowed Roam Auto to focus on execution and performance, while we ensured creative output kept pace with their goals.
Results
A library of campaign concepts ready for deployment
Multiple copy directions and creative variations for testing
Several months’ worth of ad creative to support experimentation
A clearer creative language to inform future marketing efforts
Team
Paul Wilcken
Dave Dick
Adam Burns
