ROAM

Powering rapid campaign experimentation with fast, flexible creative support. Roam is Canada’s premiere long term car rental service.

Challenge

Roam Auto is a growing automotive brand focused on increasing awareness, traffic, and sales through digital advertising. To do this effectively, the team needed a steady flow of creative concepts and assets that could be tested, refined, and iterated over time.

Without an in-house designer, the sales and marketing team lacked the creative support required to produce ad creative consistently and at speed. The result was a bottleneck: strong ideas, but limited capacity to turn them into real campaigns quickly enough to gather meaningful data.

Solution

This wasn’t a marketing strategy problem — it was a production and iteration problem. The real need was to remove creative production from the team’s list of constraints.

Humanfolk took on the role of creative partner, handling campaign ideation and production end-to-end. We developed multiple campaign concepts, generated a wide range of copy taglines, and produced iterative creative layouts and imagery designed for testing across social and advertising channels. This allowed Roam Auto to focus on execution and performance, while we ensured creative output kept pace with their goals.