TABLETOP GAMES AND COLLECTIBLES

Brand Identity / Logos / Signage / Website / Shopify E-commerce

Building a bold retail brand and digital storefront for a community-driven game shop.

Challenge

Tabletop Games and Collectibles was launching a new retail business focused on selling tabletop games while creating a welcoming space for people to gather, play, and build community.

As a new business, they needed more than a logo. They required a brand identity that would stand out in a competitive market, along with a website and e-commerce platform capable of supporting both in-store and online sales. Everything needed to feel fun, inclusive, and cohesive — while still being practical to operate day to day.

Solution

This wasn’t just a branding project — it was about creating a complete retail foundation. The goal was to establish a strong visual identity while also building the digital systems needed to support commerce and growth.

Humanfolk developed a bold, playful brand identity designed to feel inviting and memorable. Alongside this, we designed and built the website and e-commerce platform, creating a digital storefront that supports product sales, promotions, and future expansion. The system was built to be easy to manage, scalable, and consistent with the in-store experience, helping unify the brand across physical and digital touchpoints.

Results

A vibrant, distinctive brand that stands out in the local retail market

A fully functioning e-commerce platform supporting online sales

A cohesive website that reinforces both commerce and community

A scalable foundation for growing the business both in-store and online

Team

Paul Wilcken

Dave Dick

David Ho Sang

Black and white logo for The Tabletop Games & Collectibles store with bold stylized text and a decorative emblem.
LOGO of a basketball with the text 'TABLETOP GAMES & COLLECTIBLES' underneath.
A green and black logo with a stylized hexagon and radiating lines.
Two posters promoting a game night event with cartoon penguins dressed as knights. One poster has the text "PIARMICON KID'S ZONE" and features a shield and swords, while the other says "HOLD ONTO YOUR DICE" with the subtitle "Adventure Starts Here." The posters are on a blue background.
The logo of 'The Tabletop' in black text on a white background.
Promotional poster for a gaming and food event at TARMICON on July 30 and 31, inviting visitors to come visit the booth.
Purple background with yellow text reading "GAMES, FOOD, FUN" and smaller yellow text saying "The TABLETOP GAMES & EATS". There is also a purple logo with a hexagon and the letter "T" inside it at the bottom right corner.
Stylized illustration of a moose with large antlers, with text saying "Stay Cool Vegas" and "E-X-P-L-O-D-E" on a black background, decorated with snowflakes.
A cartoon tarmigan with big eyes, wearing a helmet with a red tail, pointing to the side, with promotional text for Tarmicon event on July 30-31, 2022.
Black T-shirt with white and yellow graphic design featuring a deer's head, text, and various symbols, hanging on a wooden hanger against a plain background.
Pattern with gaming and food icons, including dice, swords, dice, sandwiches, and the logo for 'The TABLETOP Games & Eats' in blue.