TABLETOP GAMES AND COLLECTIBLES
Brand Identity / Logos / Signage / Website / Shopify E-commerce
Building a bold retail brand and digital storefront for a community-driven game shop.
Challenge
Tabletop Games and Collectibles was launching a new retail business focused on selling tabletop games while creating a welcoming space for people to gather, play, and build community.
As a new business, they needed more than a logo. They required a brand identity that would stand out in a competitive market, along with a website and e-commerce platform capable of supporting both in-store and online sales. Everything needed to feel fun, inclusive, and cohesive — while still being practical to operate day to day.
Solution
This wasn’t just a branding project — it was about creating a complete retail foundation. The goal was to establish a strong visual identity while also building the digital systems needed to support commerce and growth.
Humanfolk developed a bold, playful brand identity designed to feel inviting and memorable. Alongside this, we designed and built the website and e-commerce platform, creating a digital storefront that supports product sales, promotions, and future expansion. The system was built to be easy to manage, scalable, and consistent with the in-store experience, helping unify the brand across physical and digital touchpoints.
Results
A vibrant, distinctive brand that stands out in the local retail market
A fully functioning e-commerce platform supporting online sales
A cohesive website that reinforces both commerce and community
A scalable foundation for growing the business both in-store and online
Team
Paul Wilcken
Dave Dick
David Ho Sang
