TRANSFORMATIONS LANDSCAPING
Brand Strategy / Content Architecture / Customer Journey Design / Website
Clarifying a local service brand to stand out in a competitive market.
Challenge
Transformations Landscaping is a local landscaping company operating in a competitive service market. As the business grew, its digital presence no longer reflected the quality of its work or supported future growth.
The company relied on an outdated WordPress website that was difficult to manage and built on disconnected tools. Key features, such as an online quote generator, weren’t integrated cleanly. At the same time, the brand’s messaging was vague and indistinguishable from competitors, making it difficult to build awareness beyond word-of-mouth referrals.
Solution
This wasn’t a website rebuild problem — it was a clarity problem. Transformations Landscaping needed to clearly communicate its value and make it easier for potential customers to understand and engage with the business.
We defined clearer value propositions and simplified the brand’s messaging to differentiate Transformations within its local market. The website was rebuilt on Squarespace to give the team full control over content and reduce technical complexity. We also restructured the site’s content and customer journey to guide visitors more clearly from discovery to inquiry, creating a cohesive and easy-to-manage digital foundation.
Results
Clear, differentiated messaging within a competitive local market
A simplified website platform with full internal control
Consistent, systemized digital assets across the brand
A stronger foundation for marketing and customer acquisition
Team
Paul Wilcken
Dave Dick
Adam Burns
